LEVEL 101 / 04
COMMUNICATEDirect AI with precision
Turn unclear ideas into structured prompts, reliable research and professional outputs.
PRACTICAL VALUEAI Workforce
IMAX ACADEMY · AI
Don’t just use AI. Learn to direct it.
Move beyond chat. Build judgment, creative confidence and practical intelligence for the real world.
AIAI
PROMPT
CREATE
APPLY
THE AI CAPABILITY JOURNEY
One skill grows into an intelligent workforce.
Scroll through the progression from clear AI instructions to connected systems that support real business work.
Scroll to activate the intelligence orbitCOMPLETE OUTCOMEAI Workforce
Prompt → Delegate → Automate → Operate
LEVEL 202 / 04
DELEGATEAssign complete outcomes
Delegate files, reports, dashboards, websites and useful business tools—not isolated answers.
PRACTICAL VALUEAI Workforce
LEVEL 303 / 04
AUTOMATEConnect the workflow
Link data, decisions and actions so repetitive work continues with less manual coordination.
PRACTICAL VALUEAI Workforce
IMPACT04 / 04
AI EMPLOYEEBuild an AI employee
Create a dependable system that supports customers, teams and operations around the clock.
PRACTICAL VALUEAI Workforce
NOW READINGDirect AI with precision
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THE GAP WE CLOSE
AI access is everywhere. AI capability is not.
Most people remain at Level 1—asking chatbots isolated questions. IMAX Academy builds the judgment, frameworks and hands-on capability to progress from AI communication to personal workflows, then to integrated AI employee systems for the whole organisation.
THE IMAX AI PATHWAY
From user to builder to transformation leader.
A structured progression designed for non-technical professionals and ambitious business teams.
LEVEL 01Communicate
Think clearly. Brief AI professionally. Control output quality.
LEVEL 02Delegate
Turn instructions into complete, testable business outcomes.
LEVEL 03Automate
Build connected AI employees and end-to-end workflows.
VISIBLE LEARNING OUTCOMES
Practice becomes proof of capability.
IMAX learning is measured by what learners can complete, explain, improve and use after class.
Scroll to turn practice into visible evidenceEVIDENCE OF PROGRESSReal Work. Real Confidence.
Build · Review · Improve · Present
OUTPUT 0101 / 04
AI COMMUNICATIONA professional prompt system
Create reusable prompt structures that make AI output clearer, more consistent and easier to verify.
PRACTICAL VALUEReal Work. Real Confidence.
OUTPUT 0202 / 04
WORK DELEGATIONA complete digital deliverable
Produce a dashboard, website, report or workflow as one complete, reviewable assignment.
PRACTICAL VALUEReal Work. Real Confidence.
OUTPUT 0303 / 04
AUTOMATIONA connected operating workflow
Connect information, decisions and actions so useful work continues beyond a single AI conversation.
PRACTICAL VALUEReal Work. Real Confidence.
OUTPUT 0404 / 04
CREATIVE PORTFOLIOA credible piece of creative work
Turn ideas into branded visuals, motion, sound or an interactive experience ready to present.
PRACTICAL VALUEReal Work. Real Confidence.
NOW READINGA professional prompt system
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TWO CAPABILITIES · ONE FUTURE
Applied AI intelligence meets creative communication.
IMAX Academy develops both the systems that make work smarter and the creative skills that make ideas visible, credible and memorable.
Artificial Intelligence & Automation
Prompt engineering, personal workflows, AI agents and complete AI employee systems—from Level 1 understanding to Level 3 organisational transformation.
Explore AI programs →Multimedia, Branding & Design
Visual communication, branding systems, Photoshop, Illustrator and Canva—built around professional judgment, not software buttons alone.
Explore creative programs →CREATIVE INTELLIGENCE
Ideas become a complete brand experience.
Strategy, visual judgment and consistent execution move together across every creative platform.
Scroll to compose the creative systemCREATIVE SYSTEMVisible. Credible. Consistent.
Idea → Identity → Content → Experience
BRAND01 / 04
FOUNDATIONBuild a recognisable identity
Define positioning, visual language and consistency before producing campaign materials.
PRACTICAL VALUEVisible. Credible. Consistent.
DESIGN02 / 04
VISUAL CREATIONCreate with professional judgment
Combine AI, Canva, Photoshop and Illustrator with composition, hierarchy and purpose.
PRACTICAL VALUEVisible. Credible. Consistent.
MOTION03 / 04
MULTIMEDIABring stories into motion
Develop images, animation, video, music and sound into an engaging narrative.
PRACTICAL VALUEVisible. Credible. Consistent.
ACTION04 / 04
DIGITAL EXPERIENCETurn attention into action
Apply the brand across websites, interactive content and AI marketing journeys.
PRACTICAL VALUEVisible. Credible. Consistent.
NOW READINGBuild a recognisable identity
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80%Hands-on learning
1,200+Learners trained
4Signature pathways
0Coding required to begin
AWARD-RECOGNISED LEADERSHIP
Professional experience recognised beyond the classroom.
Max Tung and Rebecca Tan bring award-recognised leadership, industry practice and accredited training experience into IMAX Academy.
Explore awards & recognition
VALUE FOR PEOPLE AND ORGANISATIONS
Better skills create better systems—and better business.
For employees
Increase confidence, career relevance and the ability to produce higher-value work with AI and creative technology.
For organisations
Optimise repetitive work, improve accuracy and help the same team handle greater capacity—turning efficiency into sustainable profit.
For the future
Build an adaptable culture where people know how to direct, verify and improve intelligent systems responsibly.
VALUE BEYOND THE CLASSROOM
One learner can improve an entire workflow.
Capability moves outward—from personal confidence to team performance, customer experience and sustainable growth.
Scroll to see capability move through the organisationORGANISATIONAL IMPACTSkills That Move Business
Person → Team → Customer → Growth
PERSON01 / 04
CONFIDENCEWork with stronger judgment
Employees learn to direct AI, check quality and make better decisions instead of depending on guesswork.
PRACTICAL VALUESkills That Move Business
TEAM02 / 04
CAPACITYReduce repetitive coordination
Shared methods and reusable systems help the same team handle more work with greater consistency.
PRACTICAL VALUESkills That Move Business
CUSTOMER03 / 04
EXPERIENCERespond faster and more clearly
Better information flow supports timely replies, follow-up and a more dependable customer journey.
PRACTICAL VALUESkills That Move Business
GROWTH04 / 04
TRANSFORMATIONScale capability, not chaos
Organisations grow through better people and connected systems—not by adding complexity to every process.
PRACTICAL VALUESkills That Move Business
NOW READINGWork with stronger judgment
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YOUR NEXT CAPABILITY STARTS HERE
The future will not wait for you to feel ready.
Learn in a guided, practical environment—and leave ready to apply what you built.
Speak with our academy